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How Effective is the GROW Model?

by Ravier Leonardo3 enero, 2015

GROW Model


Openly discuss it´s usefulness

Tiempo de lectura

16 minutes (whole external debate)


RAVIER, L., "How Effective is the GROW Model?" [on line], The Coaching Commons, 2008. [date of consultation January 25, 2015]. Available in


Foto (CC BY-SA 4.0): "Growing the Pie" de

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RAVIER, L., "How Effective is the GROW Model?" [en línea], International Non Directive Coaching Society, 2015. [fecha de consulta DÍA de MES de AÑO]. Disponible en

Possibly the best known worldwide coaching model was developed by Alexander Graham (1) at the end of 1970. In Europe, this model was spread, mainly, by John Whitmore.

The acronym “GROW” (2) refers to the typical process of coaching conversation:

Goals – at this stage the process focuses on the goals that the client wishes to achieve, not only from the specific coaching session, but also in the longer term.

Reality – this is a time for exploring the real nature of the problem, ensuring that the session is not sidetracked by false assumptions, and for gathering information that will shed light on the realistic issue. It is not a time for problem solving.

Options – This stage of the process explores the possible options of behavior or decisions that will lead to the right solution.

Wrap Up or Will – At this stage the focus moves onto what the client is going to do in terms of specific steps to reach the goal. It is also a stage of examining the potential obstacles that may arise and of discussing ways of overcoming them, and of agreeing the resources needed and the nature of further support.

For Coaching Commons readers, I have three questions:

  1. How effective is “GROW” model on real process of coaching?
  2. Is it useful to anyone, any purpose, and any context?
  3. What are its limits (if any)?

Read the original debate here:

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Ravier Leonardo
ESPAÑA // Leonardo Ravier es doctor en economía por la Universidad Rey Juan Carlos (URJC) y en psicología por la Universidad Autónoma de Madrid (UAM). Autor de la "Teoría General del Coaching" (primera tesis doctoral y sistematización teórica de la disciplina y profesión del coaching que, además, obtuvo la máxima calificación posible: "Sobresaliente cum laude"). Fundador de la International Non Directive Coaching Society (INDCS), marca y entorno que facilita la autogestión en red del movimiento internacional del coaching no directivo, de manera voluntaria y gratuita en base a los principios de libertad, responsabilidad y coherencia frente a la idea y práctica de la no directividad en el coaching.

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